Since 2013 Mercatura Warenhandel GmbH successfully focuses on the identification of new product sales‐opportunities. Therefore, the management decided to use its relationships in the producing industry in Eastern Europe and Asia to set up an own online retail business.
These contacts can be leveraged to exploit the huge potential of the well‐established online sales‐platforms in Europe, e.g. eBay, Rakuten or Amazon. Mercatura is an eCommerce company that focuses on „home living“ and „lawn & garden“ products. In these product-categories the company sells a lot of articles under private labels.